Restaurant email automation flows
Emails that go out on their own once you set them up: every email written out, and the setup steps for Mailchimp and Klaviyo. One-click import is still being built.
A flow is a set of emails your email platform sends by itself when something happens: a guest's birthday comes round, or a guest hasn't been back in 90 days. You write them once and set the trigger; after that they go out on their own.
One-click import is still being built. Today each flow page gives you every email, written out, and the setup steps for Mailchimp and Klaviyo from their own help pages.
- Restaurant birthday email flowGuests who give you their birthday get a treat on the day and a reminder before their birthday week ends. You collect the birthday once on your signup form; the flow sends both emails every year by itself.2 emails · Mailchimp · Klaviyo
- 90-day win-back email flow for restaurantsGuests who haven't been back in 90 days get a we-miss-you email with an offer, a reminder a week later, and a last call a week after that. Anyone who comes back in between drops out of the flow.3 emails · Mailchimp · Klaviyo
What you need
In Mailchimp, flows are on paid plans: the Free plan lists Marketing Automation Flows as not included, and Essentials allows up to 4 flow steps (Mailchimp pricing, read 2026-10-22). Klaviyo's Free plan includes automations, for up to 250 active profiles and 500 email sends a month (Klaviyo pricing, read 2026-10-22).